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Web Hosting - 10 Things To Avoid
By Greg Cesar
1. Very Cheap Pricing
Ok, here's the rub: there are thousands of web companies out there that have very low prices. The fact is that a cheap web company offering very low rates is doing this for a reason. And the reason is that they are doing a tremendous amount of volume. To a cheap web company, you are just a number, especially if you are a small business. Here's something else to consider: How many other websites will you be sharing your IP address with? You've heard of Spammers, haven't you? Well, aggressive spammers generally go with the cheapest web package they can find. Why? Because they know that they only plan to be in business for a certain amount of time. Did you know that spamming can get your site banned by the Search Engines and your ISP? In short, when you share your IP address with, say, 1000's of other businesses, and one of these businesses happens to be a spammer, the entire IP address can, and most often will, be banned by the Search Engines. Then it's goodbye, business. You probably won't even know what has happened to make your traffic drop so dramatically. On top of all of this, a very cheap web company will generally have very slow servers and common services will be denied because there is not enough bandwidth. You will be doing yourself and your business a tremendous disservice by going with a cheap web company.
2. Limited Room For Expansion
Your online business will almost certainly expand. You should be able to choose from different web packages that will help you do this. Even better, the web company should be available to consult with you and help you make decisions when the time comes. Are they interested in your business, or just your money? One size definitely does not fit all. If the web company doesn't understand this, then it's time to move on.
3. Underdeveloped Website
Web companies should have a well-developed, informative and easy-to-navigate site. It's that simple. The site's FAQ and Help features should be visible. Also you should have a way to contact them, and not just via email. Who has time to wait 24 hours for an answer?
4. Dubious Claims
99.99% guaranteed uptime. How many times have you seen this claim? Does it mean anything anymore? The truth is, most web companies claim that they can deliver this. Very few offer real guarantees in the form of money back or similar guarantees to ensure your satisfaction, and gives you alternatives
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if they don't deliver. Don't let web companies get away with this.
5. Lack of References
A good web company will have a list of satisfied customers, and will welcome your contacting them to get references. You should know whom you are going into business with. If the web company refuses your request to check references, keep moving. Make no mistake about it, web is not just a business, it is a partnership. Does the web company that you are considering understand that?
6. Aggressive Selling Tactics
When you call the web company for information, are they constantly pressuring you to upgrade, buy this, buy that? Does every call end with them trying to sell you something? Specifically, are they asking you to pay for a whole year of web upfront? Did you realize that if you do this, and later decide that their services are not working for you, your money is gone for good? Can you afford to do this? Do you want to risk it?
7. Bait and Switch
Look at the fine print. Does it say one thing in the headline and another in the small print? For example, does the web company limit the number of emails that you can have and/or send out at once? Features such as these are critical if your business is going to be able to service your customers quickly and efficiently. You don't want to purchase a web package based on a promise only to find out later that there is a catch. In any case, you wouldn't want to trust your business with a web company that would do this. Don't just walk away. Run.
8. Package/Software Inflexibility
Are the packages that the web company offers limited? Are they able to direct you to the web package that is right for your business? Or do they direct everyone to the same package? A web company's ability to be flexible should be key in your decision to either go with them or to keep looking.
9. Very Large Companies
Just because a web company is very large, doesn't mean it is the best. You need to ask yourself if you will get the personalized web service that your business deserves, or will you be just a number.
10. Shoddy Customer Service
A web company's attitude toward customer service is your indication as to how reliable they are as a company that you are entrusting your business with. Any web company should give you all of their contact information. As a matter of fact, this is a must for any business. Who is answering the phone? A recording? The Sales Department? No one? Online business runs 24/7. These days, impersonal web service cannot be tolerated. You need someone to answer your questions now. No one wants to leave a message, or worse yet, receive an impersonal email. The bottom line is that for the most part, all any web company really has to sell you is their service. That's the bottom line. If they don't understand that, they shouldn't be in business in the first place.
Greg Cesar is a successful Internet marketer, web designer and web provider with over 10 years' experience. He specializes in providing innovative web and internet marketing services that help business owners make more money online. To improve your online business immediately and work with someone who understands what it takes to make real money online, visit:
http://www.hostpartnerplus.com
Greg Cesar knows web hosting! Find out how hundreds of webmasters benefit from Greg's web hosting and internet marketing knowledge by visiting his Web Hosting website.
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