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Traffic: Let Your Web Hosting Company Be Your Guide
By Sage Kalmus
Presumably you have a website because you want people to visit it. Visitors are traffic. And generating a constant flow of fresh traffic, both unique and repeat visitors, will take up more of your energies than probably any other website-related task, including website maintenance and sales. It is with this imperative in mind that web companies have begun offering their customers assistance in generating that traffic.
URL Submission
One of the most basic and common ways that web companies help you get traffic to your site is by offering to submit your URL for you to the major search engines, such as Google or Ask Jeeves, for free. While this is certainly a nice convenience, submitting your URL to the major search engines is already free and doesn’t take all that much time. So to impress you with their traffic generating wiles, a web company is going to have to do more than just this.
That said, some web companies include with their free URL submission services, free submission not only to search engines but to directory websites (web portals), classified pages, and blogs. That’s a bit more useful, as your time can be much better spent. Just make sure you know exactly where the web company does submit your URL to and where it does not.
And it’s not as simple as submitting your URL once to each place and leaving it at that. To remain competitive (not to mention relevant), you’ll need to resubmit your URL to each place on a recurring basis. Conversely, however, it is frowned upon and may even be detrimental to your traffic-generating efforts, to resubmit your site too often or too frequently. If your web company offers free URL submission services, find out how often they resubmit it to each place and what guidelines they use to set their submission schedule.
Search Engine Optimization
Many web companies offer free Search Engine Optimization tools
Domain name prices increase yet again.
Domain name price increases coming in September 2008.
New Management Support and Accounting system
The Arjay Management Support and Accounting system is now up and running. All billing and help tickets for Arjay companies, including WebNameHost will be done at this site
Rick Sutcliffe elected to Board
Elections to the CIRA (Canadian Internet Registration Authority) board have concluded, and Arjay Web Services owner Rick Sutcliffe was one of those elected.
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Our new server
All WebNameHost accounts are on a powerful dual Opteron server. Page loading times are up to ten times as fast.
Combating spam
The Northern Spy has an article on combating spam.
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New domains
We offer more domains through our nameman subsidiary, including .ca
and tips with their web services. The object of SEO is to catapult your free listings on the major search engines to the top of the first page of results for your chosen keywords. There are a number of excellent methods for using SEO to dramatically increase traffic to your website, including website review and SEO analysis, keyword and keyword phrase suggestion and selection, and header/footer/meta-tag generation.
Any web company that offers free SEO tools with their web packages is well worth considering.
Reciprocal Linking
Web companies may also offer Reciprocal Linking services, where they help you find other sites that already receive the targeted traffic you desire and arrange to post a link to each other’s site on your own respective sites. This is another of the most effective and beneficial free forms of targeted lead generation. If a web company offers you free reciprocal linking assistance, it’s a definite plus.
Tracking and Reports
Quite possibly the most valuable traffic tool a web company can provide you is tracking. And simple click tracking (tracking how many clicks your homepage/landing page gets) isn’t enough. You want to know and compare the number of unique visitors and repeat visitors. You want to know the paths visitors took clicking through your site. And you want to know your conversion rate, or how many of each type of visit resulted in a signup or a sale.
The best web companies won’t merely track these statistics for you, but they’ll generate reports comparing and evaluating the results and making suggestions on how to improve your traffic generating campaign.
Copywriting
The benefits of heavy traffic (namely: more traffic) don’t come just by getting people to click to your site; you also have to keep them there. One of the best ways to hold a visitor’s interest is with interesting content relevant to what they’re looking for.
Many web companies will help you create compelling and relevant content to post at your site which will serve to key ends; it will captivate visitors to stay at your site (and even click around to explore more of what you’ve got) and it will give you better and better search engine rankings.
Website Building
With that in mind, don’t underestimate the power of a well-designed website. People don’t spend much time on a site that’s unattractive, error-filled (whether textual or graphical) or difficult to navigate. At the absolute least, a web company should give you a website editor/builder that helps you design the kind of website loved by search engines and visitors alike.
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